Privacy Policy Statement for visitors to Assurity's web site
Privacy Policy Statement for Assurity's customers

This Web site is owned by Assurity Life Insurance Company, Pine Lake Advisors, Inc., and any of its present or future affiliates (Assurity). Assurity has prepared the following Privacy Policy Statement to describe our policy regarding Assurity’s collection, storage and use of information which our Web site visitors may transmit to Assurity while visiting our site. Currently, our Web site provides you with information about Assurity and its business; however, there is no direct access to any personal identifiable financial or medical information via the Web site, nor may direct insurance transactions be completed electronically. You may transmit electronic requests and inquiries via e-mail on the Web site for a response via e-mail or telephone. We reserve the right to change our Web site privacy policy and in the event we do, we will promptly post any changes to our Web site.

For each visitor to our Web site ("user"), our Web server will automatically recognize the user's domain name, but not the user's e-mail address. Assurity collects and stores the domain name, the e-mail addresses of those who communicate with us via e-mail, the aggregate information on the Web pages that users access or visit, and any and all information volunteered by the user. The user information collected by Assurity will not be shared with other organizations except as permitted by law for the exclusive purpose of transacting the business of insurance. Assurity does not place Internet cookies on our users' hard drives.

E-Mail Notice
Except as required by privacy laws, if a user elects to communicate with Assurity via Web site e-mail, the user acknowledges that the information contained in the user's message shall not be considered confidential and that Assurity shall be free to disclose such information contained therein without any liability or limitation. The information you submit to us via e-mail is used to provide you with the response or service you have requested. Any information you submit is because you have chosen to transmit the information in that manner voluntarily. If you object to the collection and use of this information as outlined, we ask that you do not submit information or access our site. We encourage you to send confidential correspondence via the postal service to Assurity Life Insurance Company, P.O. Box 82533, Lincoln, NE 68501-82533. E-mail messages are NOT SECURE and are subject to viewing, alteration and copying by potentially anyone on the Internet. Please keep in mind that transmitting information via the Internet is never completely secure and you should exercise discretion with respect to the submission of any personal or financial information.

Product Notice
The insurance product information contained on this Web site has been prepared for informational purposes only and is not intended to constitute a solicitation or offer for sale. All products listed may not be available in all states. For further information, please contact your nearest Assurity representative who can provide you with costs and complete details.

Users
The information contained within this Web site is provided for general information purposes. To protect the system from unauthorized use and to ensure the system is functioning properly, activities on this system are monitored. Anyone using this system expressly consents to such monitoring and is advised that if such monitoring reveals possible evidence of criminal activity, Assurity may provide the evidence of such monitoring to law enforcement officials.

Links to Other Sites
This site may, from time to time, contain links to other Internet Web sites for the convenience of users in locating information and services that may be of interest. You acknowledge that these third-party sites are maintained by persons or organizations which Assurity does not control, and Assurity expressly disclaims any responsibility for the content, the accuracy of the information and/or quality of products or services provided by or advertised on these linked sites. If you access those links, you acknowledge that you are subject to the linked Web site's privacy policy.

Copyright and Proprietary Rights
Assurity owns all service marks and logos located on the site unless otherwise indicated. Removal or reproduction, by any means, of any materials, logo, trademark, service mark, or the name of Assurity or its affiliates, is expressly prohibited without the prior written consent of Assurity.

Assurity Customer Privacy Policy

At Assurity Life Insurance Company, we value our customers. We also share customers’ concerns about privacy. This notice explains how we treat personal information (“customer information”) that is not public. This is information that we obtain from customers or other sources when we provide products and services.

Customers,

• We want you to know that we respect your privacy; and we protect your information.
• We do not sell customer information.
• We do not share your information with persons, companies, or organizations outside of Assurity Life Insurance Company that would use that information to contact you about their products and services.
• We expect persons or organizations that provide services on our behalf to keep your information confidential. We also expect those persons or organizations to use your information only to provide the services we’ve asked them to perform.
• We communicate to our employees about the need to protect your information. We have established safeguards (these are physical, electronic and procedural) to protect this information.

What do we do with your information?

Assurity Life Insurance Company does not sell your customer information to anyone. We do not share it with companies or organizations outside of Assurity that would use that information to contact you about their own products and services. If that practice were ever to change, we would offer you the ability to opt out of this type of information sharing. Also, we would obtain your consent before we share medical information for marketing purposes.

Your agent or broker may use your information to help you with your insurance needs. We may also communicate with you about products, features, and options in which you have expressed an interest. Without your consent, we may provide your information to persons or organizations in and out of Assurity.

This would be done as permitted or required by law. We may do this to:

• Fulfill a transaction you have requested
• Provide service on your policy
• Market our products to you
• Investigate or handle claims
• Detect or prevent fraud

Participate in insurance support organizations (Information from a report by an insurance support organization may be retained by that organization and distributed to other persons.)

Comply with lawful requests from regulatory and law enforcement authorities. These persons or organizations may include:

• Companies that perform services, including marketing, on our behalf
• Other insurance companies to perform their role in an insurance transaction involving you
• Businesses that conduct actuarial or research studies
• Persons requesting information pursuant to a subpoena or court order
• Your agent or broker

 What kind of customer information do we have, and where did we get it?

Much of the information that we have about you comes from you. When you perform certain transactions you may give us information such as your name, address and Social Security number. These transactions include when you submit an application for insurance, submit a request for insurance, submit a request for products and services we offer, or submit a request for an insurance quote. We keep information about the types of services you purchase from us. Examples of this include premiums, account balances, and payment history. We may collect information from outside sources such as consumer reporting agencies and health care providers. The information we collect may include the following:

• Motor vehicle reports
• Credit reports
• Medical and prescription information

How do we protect your customer information?

We expect any company with whom we share your information to use it only to provide the service we have asked them to perform. We communicate the need to protect your information to all employees and agents. Plus, we have established physical, electronic, and procedural safeguards to protect your information. Note that if your relationship with us ends, your information will remain protected. This protection will be provided according to our privacy practices outlined in this notice.

If you have any questions or would like more information, please don’t hesitate to contact Assurity Life Insurance Company, Privacy Officer, PO Box 82533, Lincoln, NE 68501-2533.

For MONTANA residents: A request may be made to obtain the name(s) of any entities to which we have disclosed your medical information during the preceding two years.

For INDIANA residents: Questions regarding your policy or coverage should be directed to Assurity Life Insurance Company at 877-229-5553. If you (a) need the assistance of the governmental agency that regulates insurance; or (b) have a complaint you have been unable to resolve with your insurer, you may contact the Department of Insurance by mail, telephone or email:

State of Indiana Department of Insurance
Consumer Services Division
311 West Washington St, Ste 300
Indianapolis, IN 46204

Consumer Hotline: (800) 622-4461; (317) 232-2395. Complaints can be filed electronically at www.in.gov/idoi.

Assurity Life Insurance Company is a U.S. company serving U.S. residents.
Not all products are available in all states or territories.

National Association of Insurance Commissioners No. 68764