Vision, Mission, Values

Community Involvement


Also of interest:

2014 Annual Report

Assurity Life Public Holdings
(Excel Spreadsheet)

Trust...we earn it every day
An overview of Assurity - financials,
investment practices and recognition.

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High Rating Shows Financial Strength
In 2014, Assurity had its A– (Excellent) rating affirmed by A.M. Best Company, the insurance industry’s leading independent analyst. This rating reflects sound management practices, favorable investment returns and low net costs to policyholders. Considering the recent difficult economic environment and the ratings downgrades of many insurers, an affirmed rating carries greater significance and may be considered comparable to a rating upgrade in previous years.

A.M. Best’s ratings for insurers’ financial strength and credit quality of obligations range from A++ (Superior) to F (in liquidation).

About Assurity

Assurity Life Insurance Company's origins are rooted in a 125-year legacy of providing long-term security to policyholders, earning generations of customers' confidence and trust.

Focused on serving the needs of Middle America, Assurity specializes in providing innovative protection-based financial solutions for every stage of life. Assurity products can be tailored according to specific individual, family or business situations. We understand that consumers have unique protection needs and individual preferences for how they purchase their insurance protection. Assurity products and services are available through a nationwide network of brokers who serve individual clients one on one and to employees through their place of work.

We focus on creating superior value for our customers by cultivating lasting relationships, reinforcing our financial strength and fostering innovation in our products and services.

Company History

Our company combined the strength of three longtime Lincoln, Nebraska-based insurers—Assurity Life, Security Financial Life and Lincoln Direct Life—which joined as a single operating company in 2007 under the Assurity name. Each of our original companies began serving customers in Eastern Nebraska communities in the late 1800s before establishing their permanent headquarters in Lincoln.

Assurity Life today is a diversified financial services organization, licensed in 49 states and the District of Columbia. We value and maintain the principles on which our original companies were founded—our mutual company heritage with its basic premise of working for the best interests of our policyholders and an unrelenting commitment to financial strength and stability.

Assurity Life Insurance Company…helping people through difficult times.

Assurity's New Home Office
View our new building website here!

— Copyright © 2015 Assurity Life Insurance Company | PO Box 82533 | Lincoln, NE 68501-2533 —