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Instant opportunities in hot markets

73 million Americans are without life insurance coverage2 and say they need it, meaning easy and affordable term life insurance is about to boom. In certain markets, you can get an advantage over other products using Assurity’s term life with the optional return of premium benefit. Get coverage for:


The fast-growing millennial market, 48% of which say they plan to buy life insurance within the next 12 months2


Families can use optional riders to extend coverage for multiple needs, with the option to convert to permanent coverage later


Almost half don’t have access to coverage through their employer, and when they do the median amount is only $20,0003

Tools to help you sell

Mike from Marketing

About Term Life with ROP

Term Life with optional Return of Premium returns a percentage of premiums paid if the death benefit isn’t used. It does more than help overcome objections – both the ROP benefit and accelerated underwriting make it easier for you to reach the next generation of insurance buyers. Visit AssureLINK for the full Product and Underwriting Guides.

  • ROP available with 20 and 30 year term periods

  • Face amounts from $25,000 to $10 million

  • Instant decision available up to $1,000,000 for ages 18-50 and $500,000 for ages 51-65

  • Ability to customize coverage with additional riders

Get in touch

Don't settle for a product or carrier that puts your needs last — talk to your regional sales representative to learn how you can thrive using Term Life with ROP.

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This policy may contain reductions of benefits, limitations and exclusions. For costs and complete details of the coverage, please contact your insurance representative or Assurity to review the policy for more information.

Policy Form No. I L1702 and Rider Form Nos. R I1506, R I0827-T, R I1706, R I0762, R I0763, R I1703, R I1705, R I0825-T, and R I1704 are underwritten by Assurity Life Insurance Company, Lincoln, Nebraska.

Assurity is a marketing name for the mutual holding company Assurity Group, Inc. and its subsidiaries. Those subsidiaries include but are not limited to: Assurity Life Insurance Company and Assurity Life Insurance Company of New York. Insurance products and services are offered by Assurity Life Insurance Company in all states except New York. In New York, insurance products and services are offered by Assurity Life Insurance Company of New York, Albany, NY. Product availability, features and rates may vary by state.

  1. Optional Return of Premium benefit provided under the Endowment Benefit Rider (ROP Rider in some states). Only available on 20- and 30-year term policies. Premiums paid for any other optional riders are not returned. Endowment Benefit Rider (ROP) returns a percentage of premiums paid for the term life base policy and premiums paid for the Endowment Benefit Rider (ROP), less any benefits paid
  2. LIMRA and LifeHappens, 2021 Insurance Barometer Study
  3. Bureau of Labor and Statistics, Employee Benefits in the United States, 2020