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How our product and process differ

Unlike other carriers, our participating whole life policy includes flexible limited pay options, face amounts of up to $100k without financial verification and policy ownership by grandparents — all in an e-application with accelerated underwriting for faster approvals.

Opportunities in today's market

Grandparents spend an annual average of $2,562 on their grandchildren in the United States — and there are millions of people becoming grandparents each year.1

Help your clients to use their money on a gift that lasts longer than a toy or game – there are great times to reach out to clients like the new year or annual policy review, or for events like birthdays, births, summer or back-to-school. It’s inexpensive too – a $50,000 policy for a 15-day-old boy costs less than $30 per month*.

*Premium based on 0-year-old Male, Juvenile

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About whole life insurance

Children’s whole life is an affordable participating whole life policy with limited pay options and a wide range of face amounts for flexible coverage. Unlike other carriers, Assurity allows grandparents to own the policy, and parents are the beneficiaries. Visit AssureLINK to get the details with the full Product and Underwriting Guides.

Product Highlights

  • Limited pay options for 10-pay, 20-pay, pay-to-65 and pay-for-life2
  • Premiums that are guaranteed never to increase
  • Create a future nest egg with a participating policy that builds cash value and is eligible for dividends3
  • Flexible face amounts from $10,000 to $100,000 without financial verification4
  • Automatic transfer of ownership when the child reaches age 25
  • Quick underwriting and instant decision

Additional Riders

  • Guaranteed Insurability Rider allows clients to boost coverage up to two times before age 405
  • Paid-Up Additions Rider gives the option to increase cash value by paying an additional premium

Get in touch

Like what you see? Schedule a chat with your regional sales representative to learn more about children’s whole life.

NOT AVAILABLE IN NEW YORK.

Policy Form No. I L1901 and Rider Form Nos. R I1902, R I1907, R I1909, R I1910 and R I1911 underwritten by Assurity Life Insurance Company, Lincoln, NE.

Assurity is a marketing name for the mutual holding company Assurity Group, Inc. and its subsidiaries. Those subsidiaries include but are not limited to: Assurity Life Insurance Company and Assurity Life Insurance Company of New York. Insurance products and services are offered by Assurity Life Insurance Company in all states except New York. In New York, insurance products and services are offered by Assurity Life Insurance Company of New York, Albany, NY. Product availability, features and rates may vary by state.

Right to Examine – The policy may be cancelled within 30 days of the issue date by returning the policy to our administrative office.

Renewability – The policy is renewable to age 121.

Contestability – Assurity has the right to contest the validity of the policy or any attached riders based on material misrepresentations made in the application. Assurity cannot contest the validity of the policy or any attached riders after it has been force for two years from the issue date, except for fraudulent misstatements made in the application, when permitted by the law of the state where the policy is issued.

Suicide – If the insured person dies by suicide within two years of the issue date or two years of the last reinstatement date, Assurity’s liability is limited to a refund of premiums paid, less benefits paid under any riders and any loan balance.

Misstatement of Age and/or Gender – If the insured person’s age and/or gender (if the policy was issued on a gender-distinct basis) is misstated in the application, Assurity will revise the policy and any applicable riders’ benefit amounts to the amount the premium would have purchased for the correct age and/or gender.

Termination – The policy will terminate the earliest of the following: when premium is not paid by the end of the grace period; the date Assurity receives written notice to terminate; upon the insured person’s death; when the loan balance exceeds the loan value; or on the expiration date listed on the policy schedule.

The Disability Waiver of Premium Rider does not cover total disability caused by war or any act of war, declared or undeclared; any injuries received while serving in the armed forces or units auxiliary thereto; being intoxicated (as defined by the laws governing the operation of vehicles in the jurisdiction where loss occurs) or under the influence of an illegal substance or a narcotic (except for narcotics used as prescribed to the insured person by a physician); committing or attempting to commit a felony; participating in a riot, insurrection or rebellion; attempting to commit suicide, while sane or insane; or intentionally self-inflicting an injury or sickness, while sane or insane.

The Payor Benefit Rider does not pay benefits for the premium payor’s total disability or death caused by or the result of war or any act of war, declared or undeclared; any injuries received while serving in the armed forces or units auxiliary thereto; being intoxicated (as defined by the laws governing the operation of vehicles in the jurisdiction where loss occurs) or under the influence of an illegal substance or a narcotic (except for narcotics used as prescribed to the premium payor by a physician); committing or attempting to commit a felony; participating in a riot, insurrection or rebellion; committing or attempting to commit suicide, while sane or insane; or intentionally self-inflicting an injury or sickness, while sane or insane.

Circular 230 Disclosure: Any U.S. tax information contained in this communication is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding penalties under the Internal Revenue Code, or (ii) promoting, marketing or recommending to another party any matters addressed herein.

1. AARP, 2018 Grandparents Today National Survey

2 Issue ages for 10-pay, 20-pay and pay for life: 15 days through 85 years; Issue ages for pay to age 65: 15 days through 54 years.

3 Dividends are not guaranteed and are determined by Assurity’s experience relative to assumed mortality, investment performance and expenses.

4 For amounts over $100,000, at least one parent/guardian must have at least two times the amount of whole life insurance inforce on themselves.

5Guaranteed Insurability Rider comes at additional cost. Additional benefits purchase amounts range from $10,000 to $50,000, with total purchase from all options subject to a maximum of the initial base policy benefit amount. The purchase of additional benefits will increase premium.