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About Us

Do better, together.

At Assurity, we bring people together so we can protect each other in difficult times. We work with our customers for the common good—everyone shares a little so there's enough to help when someone needs a lot. Watch our video to learn more about who we are (or watch our brand video with audio descriptions).

What it means to be mutual

As a mutual organization, we're owned by and accountable to the people we insure—meaning our customers come first, by design.

Stable and secure

When you choose a company committed to long-term stability—not short-term gains—you can rely on us when it matters most. We're rated A- (Excellent) by AM Best.

Customer first

The people we work with reflect our values. We're able to move, think and act quickly so our customers can have an easier experience.

Built-in accountability

Policyholders elect our board of directors, who ensure we honor our commitments regardless of other financial pressures.

Learn more about our values
Our Story

Mutual values, mutual strength

You don't get to be over 130 years old by accident. As a mutual insurance organization, we are sheltered from the day-to-day volatility of the stock market.

  • 1890

    Our story began just west of Lincoln, Nebraska in 1890, as the Modern Woodmen Accident Association, with members committed to helping one another in times of need.

  • Growth

    In 2005, the forces and shared values of three century-old Lincoln-based insurers—formerly Woodmen Accident and Life, Security Mutual Life and Lincoln Mutual Life—combined.

  • Recognition

    We’re committed to mutually beneficial growth and accountability; when we succeed, you succeed. In recent years, we’ve become a Certified B Corporation and built our environmentally friendly corporate headquarters.

  • Now

    From our humble but enthusiastic beginnings, we've grown into a robust and diversified financial organization, firmly focused on the future.

Our Service

Making personal connections

From our Lincoln, Nebraska headquarters to our nationwide network of independent agents, we treat every customer with the attention they deserve.

Mitch from Internal Audit


Get real answers from a real person in our Lincoln, Nebraska call center.


We consistently connect customers to a live representative within 90 seconds.


We're nimble, so we can process most claims in 7-10 days.

Our Impact

A force for good

As a Certified B Corporation, we’ve achieved rigorous standards of sustainability and community responsibility—making a positive impact on our customers, employees, communities and the environment. This isn’t just a pledge we take, it’s who we are.

Values-driven governance

Good governance means we put your interests first, every day. In 2022, we were recognized as a "Best for the World Honoree" for how well we deliver on our mission and values.

Built for sustainability

From the living roofs of our LEED Gold Certified corporate office, to our work diverting waste from local landfills, we aim to minimize our impact on the environment and help our community thrive.

A culture of mutual care

We're committed to helping our associates be their best from the inside out. In turn, we're better able to serve our customers. Our healthy work spaces and employee programs support a balanced lifestyle.

Our products

Insurance solutions that work for you.

Assurity offers a wide range of insurance products, designed to financially protect and support you and your family.

Individual insurance solutions

  • Life Insurance
  • Disability Insurance
  • Critical Illness
  • Accident
  • Accidental Death
  • Annuities

Voluntary employee benefits

  • Accident Expense
  • Critical Illness
  • Hospital Indemnity
  • Disability Income
  • Life Insurance