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A history of strength

Since 1890, Assurity’s stability and financial strength have stood the test of time. Whether paying benefits to protect you and your family, offering service with a human touch, giving back to our community or practicing sustainability for the good of our planet, we embrace our capacity to improve lives.

We’re all in this together, and we believe in using the power of business as a force for good.

The feeling is mutual.

It’s easy to take the idea of insurance for granted—to forget that we’re actually pooling our individual resources to protect each other. We’re grounded in our mutual heritage and it’s reflected in the way we care for one another and our customers.

Assurity community


We rally together to strengthen our community.

See how we came together to help keep cardboard out of local landfills. Watch the video.

Assurity customers


We know insurance isn’t an easy topic—that’s why we’re there for you when you need us.

Assurity coworkers


We’re a tight knit community of people who work hard for our customers and each other.

We’re committed to our values.

As a Certified B Corp, we’re committed to using our business as a force for good. Our promises to customers, co-workers and the community reflect that commitment:


doing what's right; being transparent, worthy of trust and unquestioned financial strength


emotional engagement with customers and co-workers


delivering results, owning outcomes, working with a sense of urgency


willingness to share time, talent and resources


pursuit of full potential - physical, intellectual, emotional and financial


optimistic, high-energy atmosphere of learning and growth


nimbleness; ability to act quickly and decisively


the power of creative imagination where the best ideas win


variety in people and ideas


alignment of business practices for social, environmental and the greater good

Our leadership

A shared vision

Our leaders set the tone by believing our associates and our culture enable our purpose and strategy. Because Assurity is owned by policyholders, we’re in the business of serving only their best interests—we succeed when our customers succeed.

Board of Directors

Assurity Board web

From left: Susan L. Keisler-Munro, Thomas E. Henning, Marc E. LeBaron, Steven D. Erwin, Kathleen A. Farrell, Caren L. Hamilton, Ryan D. Downs, Lyn Wallin Ziegenbein, Angela L. Muhleisen, David S. Graff and William R. Cintani

Susan L. Keisler-Munro, FSA, MAAA

President & CEO

Assurity Life Insurance Company

Lincoln, Nebraska

Thomas E. Henning, CLU, ChFC, CFA

Non-Executive Chair

Assurity Life Insurance Company

Lincoln, Nebraska

William R. Cintani

President, CEO

Mapes Industries

Lincoln, Nebraska

Ryan D. Downs



San Francisco, CA

Steven D. Erwin

Retired President

Nebraska Western Iowa/U.S. Bank National Association

Lincoln, Nebraska

Kathleen A. Farrell, PhD

Dean, College of Business

University of Nebraska-Lincoln

Lincoln, Nebraska

David S. Graff



Lincoln, Nebraska

Caren L. Hamilton

Auto Dealership Executive

Bellevue and Kearney, Nebraska

Marc E. LeBaron

Chairman, CEO

Lincoln Industries

Lincoln, Nebraska

Angela L. Muhleisen

President, CEO

Union Bank & Trust Company

Lincoln, Nebraska

Lyn Wallin Ziegenbein

Executive Director Emerita

Peter Kiewit Foundation

Omaha, Nebraska

Management Team

Susan L. Keisler-Munro

Susan L. Keisler-Munro


President, Chief Executive Officer

Todd W. Reimers

Todd W. Reimers


Senior Vice President, Chief Marketing & Sales Officer

Tara D. Benson

Tara D. Benson


Vice President, Operations

Kevin G. Faltin

Kevin G. Faltin


Vice President, Chief Financial Officer & Treasurer

David D. Lockwood

David D. Lockwood


Vice President, Chief Investment Officer

Eric L. Otterstein

Eric L. Otterstein

Vice President, Chief Information Officer

Assurity is a marketing name for the mutual holding company Assurity Group, Inc. and its subsidiaries.

Those subsidiaries include but are not limited to: Assurity Life Insurance Company and Assurity Life Insurance Company of New York. Insurance products and services are offered by Assurity Life Insurance Company in all states except New York. In New York, insurance products and services are offered by Assurity Life Insurance Company of New York, Albany, New York. Product availability, features and rates may vary by state.