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Assuri­ty launch­es crit​i​calill​ness​.com to pro­vide fast insur­ance cov­er­age for seri­ous diseases 

New website makes coverage simple and affordable.

LINCOLN, NEB. (Feb. 2, 2022) – Assurity Life Insurance Company has launched, a complete self-service platform for buying critical illness insurance. The website, which is available now, simplifies the process of getting coverage for serious diseases by offering a streamlined product with a short application. is Assurity’s first consumer-direct offering and focuses on coverage for four of the most common serious diseases: Heart attack, stroke, cancer and advanced Alzheimer’s Disease. It was built for speed and ease of use, with most coverage decisions made after an application of only five health questions. The insurance policy pays a cash benefit for the diagnosis of covered diseases and conditions that customers can use for whatever they want.

“It’s a massive leap forward for insurance buying, and one of the only platforms of its kind in the market right now,” says Scott Zagurski, Vice President of Marketing and Digital Experience at Assurity. “By making our coverage easier to buy and understand, we’re bringing vital critical illness protection to a far larger market.” currently offers coverage in eight states: Nebraska, Iowa, Louisiana, Kentucky, Oregon, Maryland, South Carolina and New Jersey. It will launch in more states throughout 2022. Visit the Frequently Asked Questions page to learn more or apply for coverage at

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It’s a mas­sive leap for­ward for insur­ance buy­ing, and one of the only plat­forms of its kind in the mar­ket right now.

Scott Zagurski Vice President, Marketing and Digital Experience