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Enroll­ment 2020: How to go virtual 

Guest: Heather Garbers, Vice President of Voluntary Benefits, HUB International

In episode 4 of Focus on Voluntary Benefits, HUB International’s Heather Garbers discusses best practices brokers can implement as they adapt to virtual enrollments.

Want to hear more? Listen to the full episode on Apple Podcasts or Spotify.

Have you seen brokers and employers who prefer traditional face-to-face enrollments change their approach as a result of COVID-19?

Heather: 100% we have. Enrollment firms we've partnered with in the past that had only worked with groups that could do face-to-face enrollments have now transitioned to 100% call center enrollments. We've seen an incredible increase in the use of technology – even from groups that traditionally had shied away from using. Personally, I think it's for the best. I think the efficiencies that clients can get from an electronic enrollment can help them in the long run in terms of ongoing administration required on their end.

What are the biggest changes and enhancements you've seen compared to just a couple of years ago?

Heather: I think we've come a long way very quickly. COVID pushed a lot of carriers to adapt to a new methodology very, very quickly. And we're seeing carriers provide more enrollment support tools, which is fantastic. Things like videos that will help complement an online self-service enrollment or virtual enrollment; calculators to help you calculate how much life insurance you need, for instance; and email campaigns. Carriers have stepped up to help us provide those solutions for our clients of all sizes to help complement enrollments to educate employees.

In episode 4 of Focus on Voluntary Benefits, HUB International’s Heather Garbers discusses best practices brokers can implement as they adapt to virtual enrollments.

Want to hear more? Listen to the full episode on Apple Podcasts or Spotify.

Have you seen brokers and employers who prefer traditional face-to-face enrollments change their approach as a result of COVID-19?

Heather: 100% we have. Enrollment firms we've partnered with in the past that had only worked with groups that could do face-to-face enrollments have now transitioned to 100% call center enrollments. We've seen an incredible increase in the use of technology – even from groups that traditionally had shied away from using. Personally, I think it's for the best. I think the efficiencies that clients can get from an electronic enrollment can help them in the long run in terms of ongoing administration required on their end.

What are the biggest changes and enhancements you've seen compared to just a couple of years ago?

Heather: I think we've come a long way very quickly. COVID pushed a lot of carriers to adapt to a new methodology very, very quickly. And we're seeing carriers provide more enrollment support tools, which is fantastic. Things like videos that will help complement an online self-service enrollment or virtual enrollment; calculators to help you calculate how much life insurance you need, for instance; and email campaigns. Carriers have stepped up to help us provide those solutions for our clients of all sizes to help complement enrollments to educate employees.

Subscribe to Focus on Voluntary Benefits on Apple Podcasts and Spotify to hear more episodes.