Several weeks after I penned the following letter, the COVID-19 pandemic thrust our communities, our country and our world into turmoil, heartache and crisis not seen in my lifetime. Yet with roots dating back to 1890, such times are not unprecedented for Assurity. Our company has lived our mission, endured, and prevailed through two World Wars, the 1918 Spanish Flu, the Great Depression – and we will do so again now.
Our purpose of helping people through difficult times resonates even clearer and is unwavering. As we meet in this moment, everyone at Assurity extends our compassion to those who are suffering and our good wishes for brighter days ahead. (April 13, 2020)
Dear Fellow Policyholders and Friends,
Consumers are increasingly seeking brands with purpose.